NOW OPEN!

NOW OPEN!

Luck be a Lady…

Welcome to an entirely fresh, new way to experience bridal. 

Lady Luck is for the gal looking for easy, breezy, and effortless.

Offering gowns in the range of $2k and below… 

Lady Luck is perfect for babes on varying bridal timelines, those looking for a fabulous dress, sample gown, or second look… and of course, a smokin’ deal.

Iconic dresses by Stella York, WTOO, Jenny Yoo, Madi Lane, Willowby…

AND a Swoon Sample Sale every day of the year!

WALK-INs will always be welcome!

Meet Swoon’s vibey little sister. 

She’s got style. 

She’s a little wild and outspoken. 

She’s your lucky charm.

Ready to roll the dice?

NOW OPEN AND BOOKING!