...Your bridal bestie, of course
She’s got style. She’s a little wild and outspoken.
She aims to ride high without spending all her cash.
She’s your lucky charm.
Our dresses are all $2k-ish and under. “$2k-ish” means nothing over $2300 hangs in the whole store, with most of the collection between $999 and $1999.
We have a Sample Sale going every day.
We have a cutie selection of Little White Dresses for after parties or the main event at the courthouse, chapel, or shores of The Lake.
We make this dress thing easy.
We keep things light, casual, and fun with a damn-fine curated collection of dresses.
We appreciate shopping in REAL life. This ain’t no click-to-cart, this is the FULL rodeo.
lady luck?
Who is
Because bridal needed a Kick!
Reno is home and the most bitchin’ city in all the Wild West (hence our ode to old Reno vibes.) We’ve been working with brides for almost twenty years at our big sister store, Swoon, and always understand the need for brides to feel like the most iconic version of themselves on their wedding day.
We understand that many brides don’t want to break the bank, but still want to shop local and shop a curated collection of awesome things.
We know there’s the kind of gal who is less fuss but doesn’t want to shop online for her wedding dress because that’s not where to find joy.
We know there’s the kind of babe who still wants to have fun with her girls and have a more casual experience than what most bridal boutiques offer.
The vibe can be fun and easy, you can find a killer dress, and the two can exist in harmony, while making you feel like
one LUCKY LADY.
Why
lady luck?
Saddle up, babes
Lady Luck is a Real Good Time
meet the
Luckies
Hello Lucky Lady....
You might have heard of my first baby, Swoon Bridal, In 2008, I opened Swoon in my beloved hometown of Reno, Nevada after learning the bridal biz in San Francisco from an incredible mentor (women who support other women are truly QUEENS.)
I was lucky enough to grow Swoon over the years and dress many incredible women around these parts. And over the years, we noticed that there is a new generation of brides who want a fun and safe space to find a dress that reflects their own sense of cool, casual aesthetic without the whole enchilada.
And so, Lady Luck was born.
The Swoon Sample Sales were iconic and legendary (because who doesn’t love a screamin’ deal?) and I loved the idea of being able to provide that for our brides on the daily, instead of twice a year.
We always saw brides who wanted to stay around $2k and under and Swoon’s pretty pink walls just couldn’t fit all the goodies I wanted to show them. I opened Lady Luck Bridal as Swoon’s little sister store in January 2025, and she shares the same values: a commitment to showcasing awesome dresses at a variety of price points, kind and delightful people to help you find a dress, and the understanding that this is the good stuff in life.
AND above all else,
we should have a good time doing it.
Story
Our
"..because who doesn’t love a screamin’ deal?"
