Hey there, Babe....
Are you
looking for...
A dress that's no fuss, cool effortless, and doesn't break the bank?
A bridal experience that's simple, rad, and exciting?
For all your luckiest dreams to come true?
...then you're in the right place!
90%
off the rack inventory
0-32
lucky size range
100%
gowns under $2.3K
Designers
Made to Order
Size inclusize
Lady Luck is
Lucky Ladies come in all sizes! We have curated our collection to include gowns sampled in sizes 16-28. Plus gowns are available from designers like Stella York, Jenny Yoo, Madi Lane, and Willowby.
$275-$650
Elopements, Second Look, Bridal Shower, Rehearsal Dinner, Engagement Photos, You Name It!
great for
dresses
Little White
The iconic Swoon Sample Collection now hitches her pony up at Lady Luck! Now, you can shop the Collection every day of the year, darlin'. Sample gowns are our Swoon floor models that we sell for a killer deal.
These ladies are priced anywhere from $499-$1999.
We're always adding new and fresh dresses to the selection from week to week.
AND we host a blowout Sales Event 2x per year!
sample sale
it's a Swoon
all day everyday
What does that mean?
accessories
Grab n' Go
Need a veil, earrings, bows, necklaces, hair pieces, or other gorgeous things to polish off your look?
All of our accessories are IN STOCK.
So stop in, grab what you need, and hit the road!
"Their staff is always so helpful, and truly are your shopping bff! The only thing you only have to worry about is having narrow down your decision from too many great options! I found the most elegant, Pinterest worthy, reception dress here on a walk in appointment. I will definitely be recommending Lady Luck and Swoon to future friends getting married!"
Seralyn T.
"Going into dress shopping, I was nervous about not having enough time to find the perfect dress and worried about how many options I’d get to choose from . However, I was pleasantly surprised by the incredible selection! The experience was wonderful and everything went smoothly. I found my dress, reception dress, and veil all in one visit. The staff truly listened to what made me feel most comfortable with my Pinterest photos. The prices were amazing, and I even received my dress in about two weeks! Just a month ago, I felt like I was behind, but now, with less than four months until the wedding, I feel on top of things. I feel so lucky to live in Reno and have a shop like this nearby!"
Taylor B.
"After a disappointing visit to David’s Bridal—where everything felt rushed, impersonal, and overly sales-driven—I wasn’t sure what to expect. But the moment I walked into Lady Luck Bridal, everything changed. The boutique is intimate, stylish, and welcoming. The team genuinely listened to what I was looking for and made me feel like a bride, not just another customer."
Gracie L.
